Whether you are running a small or larger business, starting out, discussing expansion or thinking about changing direction, it is very likely that you will need a strategy and a plan.
A strategy which takes into account the changing behaviour of your customers, new entrants and structural changes in your market and, very important, the resources and capabilities of your business.
A plan which is realistic, based on facts and solid assumptions and with a clear timetable with milestones.
Whilst the full strategy development process includes (a) establishing where you are now (b) where you want to go and (c) how you are going to get there, our services often include:
- establishing the short and medium term objectives of the owner(s);
- objective assessment of the resources and capabilities of your business;
- reviewing the success of your current activities;
- identifying the changes in the behaviour of your customers and competitors;
- identifying opportunities, threats and key developments in your market;
- developing a flexible business strategy or marketing strategy to achieve the objectives;
- creating a practical plan which sets out the steps needed to implement the strategy;
- reviewing the implementation and achievements of the strategy and plan;
These services can be delivered as standalone project to provide a short term boost, or on an ongoing basis effectively becoming an extension of your management team.
The Business Strategy services are provided by René Moolenaar our Senior Strategy Advisor. René enjoys working with management teams and the challenges they face in an increasingly dynamic and global business environment. He has done this successfully for the past 15 years as a founding director of Prism Group, a firm of accountants & business advisors in mid Sussex which joined forces Hilton Sharp and Clarke in 2015. Before that he was a senior executive at Philips Media and United News & Media. He complements his experience with current theory and best-practice through his role as Senior Teaching Fellow at the Business, Management & Economics School of the University of Sussex.